Cookie Policy

1. About this policy

This Cookie Policy explains how Piece Of Cake, operated by LEARNING PATHS TECHNOLOGIES LLP, uses cookies and similar technologies on our public website at www.itspieceofcake.com. It should be read alongside our Privacy Policy.

2. What cookies are

Cookies are small text files placed on your device when you visit a website. They are widely used to make sites work, to remember your actions and preferences, and to help site owners understand how their site is used. "Similar technologies" include things like local storage and pixels that serve comparable purposes.

3. Cookies we use

We keep this to a minimum. On this marketing website we use two categories:

When you first visit, a short banner asks whether you accept analytics cookies. Analytics does not load until you accept — if you decline, no Google Analytics cookies are set and nothing is sent to Google. Your choice is remembered on your device; to change it, clear this site's data in your browser and the banner will appear again.

3.1 Strictly necessary

These are needed for the site to work and to keep it secure — for example, values used when you submit the contact form (including anti-spam and CSRF protection). The site cannot function properly without them, so they are not subject to consent.

3.2 Analytics — Google Analytics 4 (only after you accept)

We use Google Analytics 4 (measurement ID G-6GVHPELP52) to understand, in aggregate, how visitors find and use our site — which pages are visited, roughly where visitors come from, and which links are clicked — so we can improve it. Google acts as our service provider (processor) for this. Analytics is configured with cross-domain measurement across itspieceofcake.com, www.itspieceofcake.com and app.itspieceofcake.com so a visit that moves to the app isn't double-counted.

Google Analytics sets these as first-party cookies on our domain; the data is processed by Google. GA4 does not store full IP addresses. We do not use Google Analytics for advertising, and we do not run third-party advertising or ad-retargeting cookies on this website. For more on how Google handles this data, see Google's Privacy Policy.

4. What we don't use

We do not use advertising or ad-retargeting cookies, and we do not sell your data to anyone. Our use of cookies is limited to the strictly necessary and analytics purposes described above.

5. Managing and opting out of cookies

You have several ways to control cookies:

• Browser settings: most browsers let you block or delete cookies. Blocking strictly necessary cookies may stop parts of the site (such as the contact form) from working.
• Opt out of Google Analytics: you can install Google's Analytics Opt-out Browser Add-on, which stops GA data being sent from your browser across all sites.

6. Changes to this policy

We may update this Cookie Policy as our site and the tools we use change. The "Last updated" date above reflects the most recent revision.

7. Contact

Piece Of Cake — LEARNING PATHS TECHNOLOGIES LLP

Email: hello@itspieceofcake.com

See also our Privacy Policy, including the AI and automated-processing disclosure.